DIGITAL ANALYTICS SPECIALIST
Company: Lighthouse Technology Services
Location: Buffalo
Posted on: October 3, 2024
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Job Description:
*Remote Contract Opportunity*
Lighthouse Technology Services is partnering with our client to
fill their Digital Analytics Specialist position! This is a 12+
month contract opportunity and can be remote in the United States.
This role will be a W2 employee of Lighthouse Technology
Services.
What You'll Be Doing:
---Contribute to the continuous enhancement and evolution of
Digital Banking's strategic and ad-hoc analytics capabilities by
examining the unique needs of a business to develop relevant
documentation to inform decisions.
---Develop a variety of fact-based reports that aid management in
making decisions related to the creation or expansion of new or
existing digital content.
---Responsible for analyzing data and quality control of reporting
and analysis for the Bank's digital portfolio.
---Develop creative approaches and methodologies to answer critical
business questions, evaluate new digital opportunities and assess
market potential.
---Improve quality and efficiency of reporting by creating
dashboards that key stakeholders utilize to make informed business
decisions and automated processes to consolidate data and assist in
implementations of tag management and web analytics software.
---Provide actionable and insightful recommendations from data
mining, segmentation, customer profiling and quantitative analyses
with the goals of identifying acquisition, cross-sell, up-sell and
retention opportunities from digital channels.
---Work closely with business partners to integrate and
operationalize approved recommendations into business strategies,
plans and tactics to support increased return on investment through
improved channel-specific performance.
---Partner with Digital Marketing and Content Management teams to
create an appropriate measurement strategy for digital content
updates and campaigns.
---Train business partners in use of analytics capabilities,
preparing reports and properly utilizing report data.
What You'll Need to Have:
---Experience with statistics and analytics required.
---Knowledge of Python, SAS, and R required.
---Bachelors degree and a minimum of 4 years marketing, product
management, financial, analytics, and/or data management
experience, or in lieu of a degree, a combined minimum of 8 years
higher education and/or work experience, including a minimum of 4
years marketing, product management, financial, analytics and/or
data management experience.
---Masters degree in a related field preferred.
---Proficiency in data visualization tools such as Tableau or Power
BI.
---Experience with SQL, data analysis, reporting and building
dashboards.
---Knowledge of pertinent statistical tools and techniques, such as
linear regression, time series analysis, factor analysis, cluster
analysis, etc. used for modeling, segmentation and data
analysis.
---Previous financial services industry experience preferred.
---Experience with pertinent web analytics and tag software
preferred.
Pay Range: $43-$63/hr +
Questions about any of our jobs? Email us at
recruiting@lhtservices.com
View all of our open jobs here: jobs.lhtservices.com
Keywords: Lighthouse Technology Services, Buffalo , DIGITAL ANALYTICS SPECIALIST, Other , Buffalo, New York
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